![]() ![]() ![]() That's why there are so many similarities in the way they market their products. Oppo and Vivo are direct competitors, but both companies were developed by Chinese consumer giant BBK Electronics, Peng said. Related: This bendable smartphone comes with a catch Apple has the strongest pull of any brand - 40% of existing customers choose to stay with it even when they upgrade their phones, according to Canalys. "That is the next battlefield," said Nicole Peng, China director at tech research firm Canalys.īut that won't be easy. To keep growing, the company will need to start wrangling more affluent customers away from Apple and Samsung in bigger cities. Oppo's success comes down to a few key strengths: its presence in smaller and mid-sized cities, use of celebrities to promote its phones and highly specific marketing campaigns. They emphasize quick charging (five minutes for two hours of talk) enhanced selfie camera features (including a blemish remover) and a lower price point than most devices with similar specs. Its sleek phones - like the 5.5-inch F1s "Selfie Expert" and flagship R9 - look a lot like the iPhone 6S Plus. Here's the lowdown on the homegrown companies that are giving Apple a tough time:Īfter releasing its first smartphone in 2011, Oppo has surged to become the second biggest vendor in China and No. ![]()
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